Are You Productive?
Posted by admin
Are you productive? If you sat down and worked it out, how many hours a day do you spend advancing your business?
Many of us spend our time on unproductive tasks. Yes they have to be done, I’m not arguing about but they don’t advance you business. What does advancing your business mean?
Adding to the bottom line.
Each business is different so different things add to the bottom line. But hear are some common things which aren’t…
meetings
learning
dealing with emails
delivery of service
customer service
social media
Yes they all have to be done…well may be not meetings… but they don’t bring in new business directly. Why do them then? Well if you don’t deliver the service then you are going to get refund requests. Others will help with market leadership etc.
So what sort of things advance the business?
Product creation
Prospecting
Increase traffic (if you are an internet business)
Increase conversion
When you are growing your business you need to dedicate some time each day in advancing your business.
I would advise that you schedule an hour or two each day to these productive type activities. If you aren’t used to doing them then it may seem strange.
In my kind of business i.e. the online business people can spend over 8 hours day working in front of the computer but they don’t get anywhere. Why is that? Well they are not focusing on the right activities.
What you need to do is write down the things that you advance your business. They are new products, more services, more customers, better conversion, and new markets etc.
Once you have these you drill down further i.e. if you are an internet business trying to get more customers then how are you going to achieve that? Well better rankings in the search engines… that means seo… what seo activities are there?
You should then have a productive activity that the more you do of it… the more customers you get and the better your business does.
You then schedule a slot in each day to do this activity.
I will explain more about how I do that in my next post.